As I mention in episode 76 of the Happier podcast, I love writing manifestos — and I think it’s a very valuable exercise. Whenever I try to distill my ideas into a clear, succinct list, I find that my understanding improves, and I have a much better sense of what I’m trying to do.
As with all my Manifestos, this one is aspirational. It’s not necessarily what I do, it’s what I try to do.
Here it is:
- Be clear about what we’re doing.
- Remember the four desires of the listener: hunger for stories; fun of companionship; desire to learn; ease of listening.
- Be consistent, and also surprise.
- We don’t have conflict, but we do have differences.
- The more we reveal ourselves, the more others connect with us.
- Beware of banter.
- Remember how people listen.
- People love to learn, and people love to teach and share.
- It’s good to have fans, and it’s great to have a community.
- Connect with listeners in as many ways as possible.
- A strong voice repels as well as attracts.
I find myself thinking about the points of the Manifesto often, when we’re preparing and recording each episode. Let me know if you think I’ve forgotten something for this manifesto.