Ta Da! “The Four Tendencies” Book Cover Revealed!

I have an exciting announcement (at least, it’s exciting to me).

At long last, I can reveal the jacket for my new book The Four Tendencies! We worked long and hard on the design, the colors, and the subtitle. I hope you love it as much as I do. (But please, if you don’t love it, don’t tell me. Done is done.)

Now the book really feels real.

It has been endlessly fascinating to explore the Four Tendencies—to identify patterns, to gather strategies for each Tendency to use, to read people’s reports from their own lives. I created this framework—yet I must admit, I’ve been surprised by how accurate it has proved to be.

If you’re intrigued by the book The Four Tendencies and know you’ll want to read it when it comes out, I very much appreciate pre-orders — they really do make a difference for authors, by creating buzz among booksellers, the media, and readers. So if you think you’d be interested in the book, and you have the time and inclination, you can pre-order from one of the retailers below:





(By the way, did you notice how my pre-order message was tailored to appeal to all Four Tendencies? See if you can spot the language aimed at each type.)

If you’re looking for an easy way to explain to a friend how the Four Tendencies can help you  know yourself better or stick to a good habit, you can watch and share this video or the quiz:

If you’re intrigued with the Four Tendencies, the place to talk about it with other people is on the Better app. Which I just made FREE.

The Better App is also great if you’re looking for an Accountability Group (Obligers, you know you need accountability!) you can join or start a group there. It is so interesting to read what people of different Tendencies report about how they manage conflict, deal with the downsides of their Tendency, deal with other people, etc.

I’m so grateful for everyone who has commented on my blog, in Live Facebook conversations, to the Happier podcast, and in the Better app to share the stories, experiences, questions, and insights that have helped me create strategies to help Obligers, Questioners, Upholders, and Rebels.

Readers and listeners, gave me a giant, invaluable trove of information and illustrations.

It was a reader who asked me if Questioners dislike being questioned. I’d never noticed that before…but why yes, they often do dislike it.

It was a reader who helped me understand the winning formula for communicating with Rebels: information-consequences-choice. (I’d already figured out the importance of identity.)

It was all the readers who kept asking me, after The Happiness Project was published, “How did you get yourself to do these things?” I was puzzled by this question. Well, I just…decided to do them. “But how?” they’d ask again. Now I know. I’m an Upholder.

And of course it was a friend who made the original remark that gave me my first insight into the existence of the Four Tendencies, when she said, “When I was on the high-school track team, I had no trouble showing up for track practice. So why can’t I go running now?” I thought long and hard about that question, until I figured it out: Obliger.

So thank you, readers and listeners, for all your support, enthusiasm, and insight. As you’ll see, The Four Tendencies is crammed with real-life examples of how actual people use the Four Tendencies to make their lives better — and I wouldn’t have been able to capture the rich, varied nature of people’s lives with your engagement.


Other posts you might be interested in . . .

  • Anita

    The cover is beautiful!
    But you already know that, and that is what matters. Right upholder?

    • gretchenrubin

      Terrific, thanks for the kind words!

      Gretchen Rubin

      Visit my blog

      My podcast, Happier with Gretchen Rubin
      My books: Better Than Before —New York Times bestseller
      The Happiness Project —#1 New York Times bestseller
      Join the discussion on Facebook @gretchenrubin

  • gretchenrubin

    Thank you! I SO appreciate that!

  • Helen Wratten

    I’m an obliger too. It looks great. Can’t wait to read the book 🙂

    • gretchenrubin

      Terrific! Thanks for the kind words!

  • Deirdre Hosking

    Love the way you have observed and learnt from friends and readers along the way to form The Four Tendencies. What great insights. Enjoy your Happiness Project Podcasts and Spotify playlist too. Thank you !

    • gretchenrubin

      Thanks so much for the kind words —

  • Toun

    Since I know I am a questionner, all my life decisions seem so clear ! I understand better my entourage. I can’t wait to read further about the Four tendencies because sometimes it’s not so that clear yet. Thank you.

  • Marie

    I’m looking forward to reading this book (and perhaps seeing you at another book signing!). I am an Obliger and my spouse is a Rebel. There doesn’t seem to be as much about Rebels in the materials I’ve read so far so I hope to gain some new insights from this book. They are a lovable but challenging group. 🙂 It makes sense to me why you once said that Obligers and Rebels make for a good pairing! We really help each other thrive in certain ways.

    • gretchenrubin

      That’s a big theme in the book, so I hope you find it useful —

    • Ditto! I’m a Rebel and have felt this way for sure.

  • Carol Shetler

    Hi, Gretchen. The cover is spectacular. Good that you are sticking with the color scheme already established for your earlier titles. These colors are harmonious, cheerful and eye-catching all at the same time. I will be buying this one for sure. Sign me a devoted Questioner fan!

  • Kate

    Ooooh – it’s beautiful! I love the colors, the crisp font and the “sketched” feeling of the circles. Congrats, Gretchen!

  • Susie Kemp

    LOVE LOVE the cover! Love blue and yellow together and with the other circle rings…it’s just beautiful! I’ve already pre-ordered!

    • gretchenrubin

      Thanks – and thanks!

  • My Repurposed Life

    Yay! You’re getting closer! Every time I hear you talk about the four tendencies I change my mind about which one I think I am. I seriously think I’m all four with upholder coming in first and rebel bringing up the rear. 🙂

    wishing you tons of success with the new book. I recently listened to Better Than Before on a recent trip.


    • Carlotta Bosso

      if you don’t know which one you are you’re probably a questioner!

      • gretchenrubin

        YES! I couldn’t have said it better myself. Great to see that you know your Tendencies so well!

  • Bookworm9798

    I like it! I was imagining something where the four tendencies would be in a grid of some kind, not touching, but the colorful circles are actually much nicer and reinforce that there is some overlap between the tendencies. Obliger with occasional Rebel tendencies here. 🙂

  • So excited for this. I literally refer to your framework multiple times a week! It’s amazing how when you write a book, you truly can’t know the reach and impact it’ll have out there – or on your own trajectory and life’s work. Isn’t it amazing to know that you’ve created something that now folks can align up there with the 5 Love Languages? So grateful for this work of yours because it’s helped me to know myself, my husband, my team, and my friends so much better!


    • gretchenrubin

      Thanks so much – it’s thrilling to hear that the Four Tendencies have struck such a chord with you!

  • Debbie Donovan

    Rebel here, I looked around to pre-order the unabridged audio version of the Four Tendencies–on Audible, no dice. I loved hearing you read Better Than Before. Help me Obi-Wan Kenobi (aka Gretchen), you’re my only hope!

    • gretchenrubin

      Thanks for your interest! I haven’t recorded the audio version yet – that’s scheduled for early June. I’ll let you know when it’s ready for pre-order.

  • Chandrasekar

    One of the tendencies of celebrities is to ‘impress’ others. And it is a very useful and practical approach to life. The book cover fails to do that.
    How about action pictures of people indicating the 4 tendencies that the book deals with as 4 blocks or frames forming a large square with space on top showing the title with your name on it?
    Time to break away from the old and do differently to grab people’s attention.
    All the best.

  • Raquel Connolly

    Gretchen, I love the cover! I’ve preordered my hard copy 🙂 can’t wait to read it. Thank you for all your amazing work! Thank you for helping us make our lives better.

  • Sekagya Eric

    Very interesting and it is summarising the story. You must be having a a colour wizard because the colours are spectacular.

  • Carol El Hawary

    I love it. It says everything with simplicity. As usual I’ve ordered the hardback and the ebook and will be ordering the audio when it’s out too. I honestly don’t know how I’m going to wait. Might read your other books again to keep me going.

    • gretchenrubin

      Thanks. I really appreciate the kind words – and the pre-orders! They make such a big difference for the fate of a book. Audio pre-order is coming soon!

      Gretchen Rubin

      Visit my blog

      My podcast, Happier with Gretchen Rubin
      My books: Better Than Before —New York Times bestseller
      The Happiness Project —#1 New York Times bestseller
      Join the discussion on Facebook @gretchenrubin

    • ‫محمد البرنس‬‎
  • Elena Rhodes

    I listen to my books through Audible and did so for the Happiness Project and Happier at Home. Will be waiting for this one to come out in audio!

  • Sarah McCulloch

    Hi Gretchen, I love the cover design as you have it shown here, so I was slightly disappointed when I went onto Amazon.co.uk (I live in Ireland) to pre-order, to discover a very dull, by comparison, cover for your book on display there. As others have commented your colourful cover design fits in perfectly with your previous books’ and they brighten my bookshelf.
    From a Questioner who has learned much from your books, from The Happiness Project onwards.

    • gretchenrubin

      That’s just the placeholder cover (see the stripe that says “cover to be revealed”). Never fear!

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