Join Gretchen Rubin and Bookshop.org for Read 25 in '25
Gretchen Rubin is partnering with Bookshop.org for her annual group challenge which, this year, is to read 25 minutes a day in 2025. Throughout the year Gretchen Rubin and Bookshop.org will highlight all the great ways to bring the joy of reading into your life with monthly resources, challenges, content, and tips to help people build the valuable habit of setting aside time to read every day.
Each year on the Happier with Gretchen Rubin podcast, Gretchen issues a challenge to herself and listeners. This yearly challenge started in 2020, with “Walk 20 in ‘20”: Walk for 20 minutes each day in 2020. Since then, thousands of people have joined the annual challenge as a practical, manageable way to boost happiness and build positive habits.
For 2025, Gretchen is bringing back a fan-favorite challenge with reading: Read 25 in ’25. To make it easier and even more enjoyable to read for 25 minutes every day in 2025, she’s partnering with Bookshop.org, the online marketplace that supports indie bookstores. Follow along for monthly challenges, great content, resources, and hacks to build the valuable habit of making time to read every day. Research shows that reading is good for us: it benefits mental health, sharpens the brain, makes us more empathetic, helps us learn, and increases our tolerance for uncertainty. And most importantly, it’s fun! More reading for all in 2025! Join us for Read 25 in ’25.
Sign up to join the challenge and receive fun ideas and inspiration for getting involved all year!
Gretchen Rubin and Bookshop.org will be offering 12 different monthly challenges to help you keep up with your reading throughout 2025. Sign up below to receive updates on the many fun things we have planned!
Our January Challenge starts January 5th, 2025
7 Days of building your 2025 Reading list
If you’re trying to build the habit of reading, it helps to have a list of books you’re eager to read. This January, we’re starting our Read 25 in ’25 challenge by helping you make that list. We’ll give you prompts for how to identify great titles that you’ll look forward to reading throughout the year. Join our SMS challenge starting January 5th! (US only). International readers can join the fun in the Happier™ app.
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Track your reading with the Happier™ app
Can you commit to reading 25 minutes a day in 2025? What about 2-5 minutes? Set up your new habit and make progress on your reading aims with the personalized habit-building tools in the Happier™ app.