A Little Happier: The Surprising Origin of One of My Favorite Book Titles

This is a story that doesn’t have a particular point, but it makes me happy, and I hope it makes you happy, too.

It’s inspired by a recent announcement. This month, at Berkshire Hathaway’s annual shareholder meeting, Warren Buffett announced that he would be stepping down as CEO. In case you don’t know, Berkshire Hathaway is a large American multinational conglomerate holding company headquartered in Omaha, Nebraska, and its longtime leader is Warren Buffett, a legendary investor who is known for his remarkable success in the stock market.

Buffett’s approach focuses on buying undervalued companies with strong fundamentals and holding them long-term, a strategy that has made him one of the wealthiest people in the world.

What interests me about Warren Buffett, however, is his remarkable ability to communicate. He’s such a good writer! Of course, a lot of what he writes is too technical for me, but even for a non-finance person, much of what he writes is clear, funny, and succinct.

Switching gears for a moment, as a writer myself, I’m particularly interested in the titles of books. I keep lists of some of my favorite titles—some for books that I’ve read, some for books I haven’t read but just love the title.

Here are just a few of my favorites: What I Saw and How I Lied. Guns, Germs, and Steel. To the Finland Station. The Grammar of Ornament. Memories, Dreams, Reflections. The Book of Coming Out by Day. Pilgrim at Tinker Creek. A World Lit Only By Fire. How Proust Can Change Your Life. All Joy and No Fun. The Narrow Road to the Deep North. A Proud Taste for Scarlet and Miniver. Beyond Parsley. Prolegomena to Any Future Metaphysics.

I often look at my lists of titles, just because I love them, and so they run through my head. And there’s one title that I particularly love, because it’s so odd—unlike any other title I’ve ever read—and in fact I’ve often thought of trying to title a book inspired by its unusual format.

But finally it occurred to me that although I’d noted that title, and recalled it countless times over the years, I’d never read the book attached to it—or even seen if it was a book. Maybe it was just some oddity that I’d scribbled down, years ago. I had no idea where it came from.

Then I thought, hey, why don’t I see if Google knows about this title? And I googled the title: “How to Run a Grocery Store, and a Few Things I’ve Learned About Fishing.”

And I found the title instantly, and I realized where I’d read it.

It came from a Chairman’s Letter, from Warren Buffett to the Board, on March 4, 1986. Under the title “Three Very Good Businesses (and a Few Thoughts About Incentive Compensation),” Buffett wrote:

When I was 12, I lived with my grandfather for about four months. A grocer by trade, he was also working on a book and each night he dictated a few pages to me. The title – brace yourself – was “How to Run a Grocery Store and a Few Things I Have Learned About Fishing”. My grandfather was sure that interest in these two subjects was universal and that the world awaited his views. You may conclude from this section’s title and contents that I was overexposed to Grandpa’s literary style (and personality).

I was absolutely delighted to discover that a writer whose work I’d long admired was the source for this title, and to learn its unusual origin. Of course, Warren Buffett would recognize and remark on this title. He is such a good writer.

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