We can accept ourselves and also expect more from ourselves.
In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.
INTRODUCING
Get It Done: How to Complete Your Dream Project
AN AUDIBLE ORIGINAL
Stuck on a dream project you can’t finish? Habits expert Gretchen Rubin shares her approach to creating a plan that will work for you—so you can move forward with clarity and finally get it done.
MOVE 26 IN '26
Join the Winter Bingo Challenge
Gretchen Rubin and the team at All Healthy created a variety of prompts to help you get moving. Can you get a bingo?
DESIGN YOUR YEAR
About 80% of New Year’s resolutions are abandoned by February. Based on decades of research, Gretchen Rubin’s “Design Your Year” tools offer a more realistic way to plan the year and make meaningful progress from January through December.
DESIGN YOUR YEAR
Choose your One-Word Theme for 2026
A One-Word Theme gives you a clear focus for the year ahead. Learn how to choose a word that guides your decisions, shapes your priorities, and keeps what matters most top of mind.
THE MOMENT OF HAPPINESS CALENDAR
365 daily insights for 2026
Start each morning with a thoughtfully selected quotation. Updated for 2026, this page-a-day calendar offers a simple way to reflect, jot a note, or set your focus for the day.
THE HAPPIER PODCAST
Revealed! Our “26 for 2026” Lists
One of the most popular annual episodes: Gretchen and Elizabeth share their “26 for 2026” lists and explain how this fun exercise helps people stay focused and make real progress all year.
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WHAT'S NEW
Discover the latest articles and podcast episodes.
CURATED COLLECTIONS
Explore Gretchen Rubin’s work on these popular topics.
Tap in to the power of your five senses as a path to a happier, more mindful life.
Unexpected insights and concrete suggestions about how to create a happier life.
Helpful tips, tools, and strategies for building (and breaking) habits.
Understand yourself and others with Gretchen Rubin’s personality framework.
ABOUT GRETCHEN
About Gretchen
Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.