Gretchen Rubin

10 Things I’ve Learned in 10 Years of Blogging

10 Things I’ve Learned in 10 Years of Blogging

Unbelievable! I just hit my tenth anniversary for this blog. I can't believe it. The days are long, but the years are short. 

Certainly, when I started, I had no idea that I was embarking on an project that would become such a big part of my day, my identity, my writing career, and my relationships. In fact, I remember thinking, "Yes, I'm stressed out about writing these first posts, but that's okay, because no one will ever read them.

That first post, "The Blog Begins," is here, if you're curious.

Here are ten things I've learned from ten years of blogging:

1. It's often easier to do something every day than some days.

This sounds counter-intuitive, but I've found it to be very true. I write on this site most days, so I don't debate with myself, "Today, tomorrow? I wrote last week, can I take this week off?" I know I have to write on my blog, so I do. In Better Than Before, I explore this phenomenon more.

2. People like to learn in different ways.

I'm a writer, and I like to provide ideas in text -- and no surprise, that's also the way I learn best. But I've found that some people prefer videos, some people prefer audio, some people prefer to get email, some people prefer social media. To reach a wide range of people, we have to think about all of that.

3. People are more wildly creative, insightful, and articulate than I could possibly imagine.

I'm constantly blown away by the comments I get from readers and listeners. Such fascinating stories, such astute comments.  I feel so lucky to live at a time when technology makes this kind of engagement so easy, because it has has deepened my understanding of my subjects immeasurably. To take just one tiny example, when I asked people, "What's the motto of your Tendency?' I got brilliant, hilarious answers. My favorite: "You can't make me, and neither can I" for the Rebels.

4. It's fun to have a consistent record -- any kind of record -- of the past.


I often look back to see what I wrote on my site on this date, some years ago. It's so fun!  I think this is why my One-Sentence Journal: a Five-Year Record has proved so popular. Most people won't keep a blog, or write long journal entries, but writing one sentence seems manageable and fun, and is enough to bring back memories.

5.For creativity, it's better to pour out ideas rather than to dole them out with a teaspoon.

When I started blogging -- and I confess, I still have this thought, sometimes, ten years later -- I'd think, "This is a great idea. I should hold it back, so in case I ever run out of ideas, I'll have something in reserve." No! I have to trust in myself, trust that I'll get more ideas. The more I do, the more I can do.  It's one of my Personal Commandments: Spend out.

6. As a writer, the biggest challenge is to make readers aware that a book exists.

There's so much to read, watch, and listen to these days -- how does a person hear about a particular book? I've found that it's very helpful to have my own way to connect with an audience that's interested in my subjects.

7. An atmosphere of growth makes me happier.

In my Eight Splendid Truths about Happiness, the First Splendid Truth is:  To be happier, we must think about feeling good, feeling bad, and feeling right, in an atmosphere of growth. We're happier when we're growing: when we're learning something, helping someone, improving something, making things better. With my blog, and also social media and my podcast, I have the feeling of learning new things, engaging in new ways, learning new skills, meeting new people, adding new identities to my sense of myself. Along those lines...

8. Novelty and challenge make me happier.

When I was writing The Happiness Project, I needed to use myself as a human guinea pig for the notion, often suggested by scientist, that novelty and challenge make people happier. I thought, "Well, that might be true for most people, but not for me." To test the idea, I decided to start a blog -- which seemed very novel and challenging to me. I figured I'd give it a short for three or four weeks, decide that it didn't work, and abandon it -- the way I abandoned my gratitude journal. But no! I realized that even for someone like me, novelty and challenge did make me happier. Of course, they also gave me moment of anxiety, frustration, and anger, but those feeling paid off. If you want to read about this, check out the chapter for March, "Aim Higher," in The Happiness Project.

9. It's true, as research suggests, that we're happier when we have many aspects to our identity.

Having many identities protects us: if you get fired from your job, you can think, "People think I'm doing a great job at the church finance committee"; if you can't play tennis anymore, you can think, "Now I have more time to garden." Adding the identity of "blogger" (and then "podcaster") to my professional identity was enormously energizing, interesting, and reassuring.

10. Don't get it perfect, get it going.

The longest journey starts with a single step. Don't let the perfect be the enemy of the good. All these proverbs are true. When I was starting this blog, I was paralyzed by the desire to do everything right -- and there were so many decisions to make! Finally, I decided, "I'm going to talk to a few smart people with blogs, and do whatever they do. I can change things later, if I want." That was a great way to get started. It's one of my Secrets of Adulthood: Most decisions don't require extensive research.

To celebrate the tenth anniversary, I've pulled together a short e-book that features my favorite posts from the last decade. It was so much fun to choose what pieces to include.

You can order it here, for $1.99.

Sidenote: I just realized that my blog anniversary is the same day as the wedding anniversary for both my parents and my in-laws. That seems auspicious! Both couples have been married for more than fifty years.

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