Gretchen Rubin

Reviews & Buzz

Better Than Before was an instant bestseller:

-New York Times bestseller

-Wall Street Journal bestseller

-Indie bestseller list

-Globe & Mail bestseller (Canada)

-Sunday Times bestseller (London)

-“Best Books of the Month” in iBooks


"The likable Gretchen Rubin, who wrote THE HAPPINESS PROJECT, makes personal observations about herself as she delivers this immensely helpful audio guide to improving our lives through building good habits. These personal references and her conversational phrasing make her audiobook sound lighthearted and inviting--full of insights that sound familiar and advice that sounds less like what you should do and more like what you want to do." — AudioFile Magazine

“We’re major fans of Gretchen Rubin, bestselling author of The Happiness Project. Rubin’s fascination with human behavior—as well as her sincere belief that we can make our lives more fulfilling and joyous—shines through in her podcasts, blog, and books. Her new book, Better Than Before, looks at how we form and break habits and is packed with her trademark warmth, wit, and down-to-earth intelligence.”  iBooks

The Happiness Project lays out life’s essential goals…Her new book, Better Than Before: Mastering the Habits of Our Everyday Lives, serves as a kind of detailed instruction manual on how to achieve them.”  New York Times Sunday Book Review 

“Gretchen Rubin's thesis is fascinating, persuasive... Just read this book... I strongly recommend it if you are looking to make some permanent changes in your life... It's excellent." Viv Groskop, The Guardian

 “Her most revealing find? Change is possible if we do some soul searching and identify how we respond to expectations. And, just about everybody falls into one of four personality categories: Questioners, Obligers, Rebels and Upholders.”  Parade (cover story)

“In Better Than Before: Mastering the Habits of Our Everyday Lives, Gretchen Rubin picks up where [William] James left off, integrating a wealth of insight from psychology, sociology, and anthropology in an illuminating field guide to harnessing the transformative power of habit in modern life.” Brain Pickings

‘How to build a happiness habit’ “change can be good. Particularly if it helps us live longer, healthier, indeed, happier lives — the objective of Rubin’s latest project.” Seattle Times

“Rubin…has brought her theory of contentment to the microlevel.”   The Irish Times

“Author Gretchen Rubin says most people fall into one of four motivation types. Knowing yours is key to taking on new habits.” — Lifehacker

‘“We feel exhausted, but also feel jacked up on adrenaline, caffeine and sugar. We feel frantically busy, but also feel that we’re not spending enough time on the things that really matter.’ Were truer words ever written?” Arizona Daily Sun

“We are totally comfortable calling Gretchen Rubin’s new book, Better Than Before: Mastering the Habits of Our Everyday Lives, life-changing.” Better Homes and Gardens

“Brilliantly addictive, fascinating and transformational.” —Cathy Rentzenbrink, The Bookseller

“Full of practical advice and strategies on how to build healthier and happier ways of living that last." Good Housekeeping UK

“We can turn bad habits into good ones, but first we must understand how we’re wired.” The Courier Mail

“A lot of us would like a Rubin in our lives.”
“Meet Gretchen Rubin, the Happiness Bully.” The Times (of London)

“Bestseller Rubin returns with this fun and informative self-help tome on the ways we unthinkingly shape our lives with habits...Rubin comes across as a quirky, know-it-all friend who really, really wants to help you improve your life.”
Publisher's Weekly

"The beauty of Rubin’s advice is that she understands not everyone has the same motivations and weaknesses. Better Than Before is packed with ideas, not all which will appeal to everyone. But that’s the point—there’s something here for everyone, whether you tend to follow the rules or break them.”


"Gretchen Rubin: Better Than Before author reveals secrets to forming new habits" — The Sydney Morning Herald

"Gretchen Rubin: How To Be Happy With Habits" Red Online

"11 Must-Read Books for Runners, Yogis and Food Lovers"  Daily Burn

"Are you a ‘Rebel’ or an ‘Obliger’? How knowing your “habit tendency” can help you change." The Washington Post

"Here's the remarkably simple secret to forming lifelong habits." Business Insider

"Habits Are Decisions You Only Need to Make Once." The Big Think

"The simple secrets to happiness: Turns out a better life rests on habits." Maclean's

"Gretchen Rubin's secrets for breaking bad habits: The happiness guru sets her sights on self-improvement through good habits in Better Than Before." Chatelaine

"In Better Than Before, Gretchen Rubin examines how habits shape our lives." Chicago Tribune

"An interview with Gretchen Rubin on Habits and Happiness" -Darling Magazine, Issue No. 16

Advance Praise for Better Than Before

Do you have a bad habit you’re trying to shake, or a good one you wish you could cultivate? Gretchen Rubin is one of the most charming and erudite authors of her generation. Here, she uses her gifts to help you eat right, sleep well, stop procrastinating, and start enjoying all that life has to offer.”

—Susan Cain, New York Times bestselling author of Quiet

“Gretchen Rubin combines deep research and observations from her own life to explain how habits emerge and—more important—how they can change. It’s indispensable for anyone hoping to overhaul how they (almost unthinkingly) behave.”
—Charles Duhigg, New York Times bestselling author of The Power of Habit

“Filled with insights about our patterns of behavior, Better Than Before addresses one of life’s big and timeless questions: how can we transform ourselves? In a way that’s thought-provoking, surprising, and often funny, Gretchen Rubin provides us with the tools to build a life that truly reflects our goals and values.”
—Arianna Huffington, founder of the Huffington Post and New York Times bestselling author of Thrive

“Is there a habit in your life you’d like to change? If so, here’s your first step: Read this book. It’s loaded with practical, everyday tips and techniques that will guide you to success.”
—Dan Heath, New York Times bestselling coauthor of Made to StickSwitch, and Decisive

“Almost everyone wants to be ‘better’—slimmer, smarter, better looking, more interesting, more productive—and we want to know we’re improving, we want the reinforcing evidence. Gretchen Rubin’s new masterpiece, Better Than Before, shows us how. She shows how to turn vicious cycles into virtuous cycles and how to turn ruts into roads less traveled. The key is in starting and supporting the habits that will turn us into who we want to be. Unlike other books on habits, Rubin’s book gives us the specific tools and a blueprint for getting back on track—the fast track.”
 —Brian Wansink, Ph.D., New York Times bestselling author of Slim by Design and Mindless Eating

“Gretchen Rubin’s superpower is curiosity. Luckily for us, she’s turned her passionate inquiry to the topic of making and mastering habits. Weaving together research, unforgettable examples, and her brilliant insight, Better Than Before is a force for real change. It rearranged what I thought I knew about my habits, and I’m better for it.”
—Brené Brown, New York Times bestselling author of Daring Greatly and The Gifts of Imperfection

“With bold and original insights, Gretchen Rubin reveals the hidden truths about how to change our habits—from resisting junk food and hitting the gym to ending procrastination and saving money. Better Than Before is a gem, and the first habit you should form is reading a chapter every night.”
—Adam Grant, Wharton professor and New York Times bestselling author of Give and Take

Praise for Gretchen Rubin

“Gretchen Rubin is a writer after my own heart—seriously brilliant, very warm, and funny. I think she’s amazing.”

—Anne Lamott, New York Times bestselling author of Bird by Bird and Operating Instructions


TV and Radio Interviews

Gretchen Rubin in conversation with Lisa Napoli, for Live Talks Los Angeles

Authors at Google

The Big Think: Part 1

The Big Think: Part 2

Fox News

The TODAY Show: Kick the Habit Today

The TODAY Show: The One Minute Rule to Kick the Habit 


“Change your habits and you’ll be ‘Better Than Before’” — NPR’s Weekend Edition, with Rachel Martin

"How Habits Affect Happiness" – BBC News

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