We can accept ourselves and also expect more from ourselves.
In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.
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READ
Why September is the Other January
There’s a reason so many people return to the gym, cook more at home, and make other changes in September. Learn why this time of year makes habit change easier, and how to take advantage of this clean slate yourself.
WORKSHEET
A Fresh-Start Guide for September
Use this guide to harness the power of September’s clean slate to create routines that support your happiest, most productive life.
READ
16 Tips for Being a Happier, Calmer Parent
If you’ve been looking for ways to stop yelling at your kids or cut back on nagging here are 16 strategies to try.
"One of the best ways to make yourself happy is to make others happy. One of the best ways to make others happy is to be happy yourself."
GRETCHEN RUBIN
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LISTEN
How to Make Regular Exercise Easier
Gretchen, Elizabeth, and Sarah Fain share practical strategies for getting past the barriers that make regular exercise hard and finding an approach you can actually stick with.
SHOP
Gamify Your Organization, Productivity, and Creativity
Stuck in a rut or overwhelmed by your to-do list? The Bingo Book is a curated collection of challenges designed to help.
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WHAT'S NEW
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CURATED COLLECTIONS
Explore Gretchen Rubin’s work on these popular topics.
Tap in to the power of your five senses as a path to a happier, more mindful life.
Unexpected insights and concrete suggestions about how to create a happier life.
Helpful tips, tools, and strategies for building (and breaking) habits.
Understand yourself and others with Gretchen Rubin’s personality framework.
ABOUT GRETCHEN
About Gretchen
Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.