Gretchen Rubin portrait by Allie Coyle

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.

7-DAY EMAIL CHALLENGE

Join the 7-day “Energy Through Movement” Challenge

Get one email a day with a short action item to help you build an enjoyable, sustainable movement habit. Plus, you’ll receive Gretchen’s weekly 5 Things Making Me Happy newsletter with ongoing tips and insights on habits and happiness.

READ

Why September is the Other January

There’s a reason so many people return to the gym, cook more at home, and make other changes in September. Learn why this time of year makes habit change easier, and how to take advantage of this clean slate yourself.

WORKSHEET

A Fresh-Start Guide for September

Use this guide to harness the power of September’s clean slate to create routines that support your happiest, most productive life. 

READ

16 Tips for Being a Happier, Calmer Parent

If you’ve been looking for ways to stop yelling at your kids or cut back on nagging here are 16 strategies to try.

"One of the best ways to make yourself happy is to make others happy. One of the best ways to make others happy is to be happy yourself."

GRETCHEN RUBIN

HAPPIER APP

Jump-Start Your Habits with the Happier™ App

Choose a short, guided challenge to help you make progress on habits, organization, relationships, and more, with clear prompts you can start anytime.

LISTEN

How to Make Regular Exercise Easier

Gretchen, Elizabeth, and Sarah Fain share practical strategies for getting past the barriers that make regular exercise hard and finding an approach you can actually stick with.

SHOP

Gamify Your Organization, Productivity, and Creativity

Stuck in a rut or overwhelmed by your to-do list? The Bingo Book is a curated collection of challenges designed to help. 

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WHAT'S NEW

Discover the latest articles and podcast episodes.

CURATED COLLECTIONS

Explore Gretchen Rubin’s work on these popular topics.

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Tap in to the power of your five senses as a path to a happier, more mindful life.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

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Helpful tips, tools, and strategies for building (and breaking) habits.

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Understand yourself and others with Gretchen Rubin’s personality framework.

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ABOUT GRETCHEN

Gretchen Rubin portrait by Allie Coyle, cropped

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.

Subscribe to Gretchen’s newsletter.

Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material.