Portrait of Gretchen in the library

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.

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Announcing…
my new book!

Life in Five Senses

Get bonus content when you pre-order.

FEATURED

“I go to Nature to be soothed and healed, and to have my senses put in tune once more.”
—John Burroughs, “The Gospel of Nature”

JOIN THE CHALLENGE

Go Outside 23 in 23

Go outside for 23 minutes a day in 2023 and track your activity in the Happier™ app. At one million entries, the Happier app will make a donation to One Tree Planted. Free to download and participate.

FEATURED PODCAST EPISODE

409: We Reveal Our Yearly Challenge for 2023, Plus Post-Holiday Hacks and a Suggestion for Family TV

We reveal our yearly challenge for “____23 in 2023,” share listeners’ ideas for post-holidays hacks, and give a suggestion for a TV show for families to watch together.

FEATURED BOOK

Better Than Before

Habits are the invisible architecture of daily life. We repeat about forty percent of our behavior almost daily, so if we change our habits, we change our lives.

FEATURED ARTICLE

How to Make & Keep a New Year’s Resolution

People often ask me, “Is it a good idea to make New Year’s resolutions?” The fact is, there’s no one-size-fits-all solution for happiness and good habits. If January 1 feels like an auspicious day to begin, embrace it. If not, don’t.

FEATURED ARTICLE

New Year – Same You, But With Better Tools!

It’s not hard to change your habits if you do it in the way that’s right for you. The trick is 1) to know yourself, and 2) to choose the right tool for you. I’ve been working hard to develop more tools so that I can offer a great habit-change tool for just about everyone.

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Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material. Find the most recent newsletter here.

WHAT'S NEW

Discover the latest articles and podcast episodes.

CURATED COLLECTIONS

Explore Gretchen Rubin’s work on these popular topics.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

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Helpful tips, tools, and strategies for building (and breaking) habits.

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Understand yourself and others with Gretchen Rubin’s personality framework.

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WHAT WE ARE READING

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ABOUT GRETCHEN

Gretchen in the garden against brick wall

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.