We can accept ourselves and also expect more from ourselves.
In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.
INTRODUCING
The Happiness Helpline
Ask Gretchen’s new Happiness Helpline your questions about happiness and habits to get tailored answers based on her work.
MOTHER'S DAY GIFTS
Up to 45% off Journals
Mother’s Day is May 10th. Skip the last-minute scramble for gifts and pick up a beautiful journal before the sale ends on April 19th.
NEWS
Read 25 in ’25 Honored by the Webby Awards
Last year, thousands of people made time to read every day with Gretchen’s “Read 25 in ’25″ challenge. Now, the challenge has been chosen as one of the internet’s most notable cause-driven partnerships of 2025.
CLEAR CLUTTER
Make Spring Cleaning Fun
Deciding what to get rid of is the hardest part of clearing clutter. This scavenger hunt from Gretchen Rubin and Clutterbug® gives you a clear place to start.
CLEAR CLUTTER
How to Deal with Paper Clutter
Paperwork is one of the toughest forms of clutter to vanquish. To decide what to keep and what to toss, consider these questions.
"What we do every day matters more than what we do once in a while."
GRETCHEN RUBIN
CHANGE A HABIT
Burnout? It May Be Obliger-Rebellion
When people who always say “yes” feel overtaxed, resentment builds until they snap. Learn the warning signs of Obliger-Rebellion before it leads to drastic decisions.
MAKE PROGRESS
Fun Ways to Get Moving
The Move 26 challenge continues in the Happier app with a new bingo card full of fresh ideas to help you move for 26 minutes every day. Complete a row or the entire card for an email surprise.
CHANGE A HABIT
How to Stick to an Exercise Routine
In this episode, Gretchen and Elizabeth discuss what the Four Tendencies reveal about finding the exercise approach that will actually work for you.
MAKE PROGRESS
Stuck on a Project You Can't Finish?
Gretchen shares her approach to creating a plan that will work for you in her new Audible Original audiobook—so you can finally get it done.
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WHAT'S NEW
Discover the latest articles and podcast episodes.
CURATED COLLECTIONS
Explore Gretchen Rubin’s work on these popular topics.
Tap in to the power of your five senses as a path to a happier, more mindful life.
Unexpected insights and concrete suggestions about how to create a happier life.
Helpful tips, tools, and strategies for building (and breaking) habits.
Understand yourself and others with Gretchen Rubin’s personality framework.
ABOUT GRETCHEN
About Gretchen
Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.