Gretchen Rubin portrait by Allie Coyle

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.

INTRODUCING

Get It Done: How to Complete Your Dream Project

AN AUDIBLE ORIGINAL

Stuck on a dream project you can’t finish? Habits expert Gretchen Rubin shares her approach to creating a plan that will work for you—so you can move forward with clarity and finally get it done.

DESIGN YOUR YEAR

Slowing down on your resolutions? Try this

By February 28th, many resolutions have lost steam. Before you give up, use “Determination Day” as a catalyst to rethink your approach. 

RESOURCE

How to turn vague goals into clear habits

A habit like “exercise more” is hard to keep—it’s not clear what counts. This free worksheet helps you get specific so you can make progress toward any aim you choose.

MOVE 26 IN '26

Join the Winter Bingo Challenge

Gretchen Rubin and the team at All Healthy created a variety of prompts to help you get moving. Can you get a bingo?

We can change our lives without changing ourselves.

DESIGN YOUR YEAR

About 80% of New Year’s resolutions are abandoned by February. Based on decades of research, Gretchen Rubin’s “Design Your Year” tools offer a more realistic way to plan the year and make meaningful progress from January through December.

RESOURCE

Try a No-Spend Month

A brief period of deprivation can help us learn about our patterns. This worksheet guides you in setting up a no-spend month that will work for you.

THE MOMENT OF HAPPINESS CALENDAR

365 daily insights for 2026

Start each morning with a thoughtfully selected quotation. Updated for 2026, this page-a-day calendar offers a simple way to reflect, jot a note, or set your focus for the day.

THE HAPPIER PODCAST

Why does movement matter? Michelle Obama weighs in

For the Move 26 in ’26 Challenge, Michelle Obama and Craig Robinson joined Happier to talk about the benefit of daily movement and share favorite clips that highlight what we gain from moving our bodies.

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Gretchen Rubins “Five Things Making Me Happy” newsletter is one of today’s most popular newsletters. You’ll get a weekly round-up of what’s making Gretchen happy, as well as practical tips, research, and resources about how we can make our lives happier, healthier, more productive, and more creative.

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WHAT'S NEW

Discover the latest articles and podcast episodes.

CURATED COLLECTIONS

Explore Gretchen Rubin’s work on these popular topics.

Life in five senses cover painting

Tap in to the power of your five senses as a path to a happier, more mindful life.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

Onward keyboard keys on white background

Helpful tips, tools, and strategies for building (and breaking) habits.

Four Tendencies colored folders

Understand yourself and others with Gretchen Rubin’s personality framework.

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ABOUT GRETCHEN

Gretchen Rubin portrait by Allie Coyle, cropped

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.

Subscribe to Gretchen’s newsletter.

Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material. 

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