Portrait of Gretchen in the library

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.

Life in Five Senses book cover

Announcing…
my new book!

Life in Five Senses

Get bonus content when you pre-order.

FEATURED

“Love takes off the masks that we fear we cannot live without and know we cannot live within.”
—James Baldwin, “The Fire Next Time”

JOIN THE CHALLENGE

Go Outside 23 in 23

Go outside for 23 minutes a day in 2023 and track your activity in the Happier™ app. At one million entries, the Happier app will make a donation to One Tree Planted. Free to download and participate.

FEATURED PODCAST EPISODE

415: Aim to Show Up, Agree on a Code Phrase for “Change the Subject,” and Why No One’s Right or Wrong

We talk about why it’s a good idea to aim to show up and why it’s helpful to establish a code phrase with your sweetheart to let them know, “Change the subject.” We also talk about how to avoid arguments about who is right and who is wrong.

FEATURED BOOK

The Four Tendencies

Knowing the answer to one simple question—How do we respond to inner and outer expectations?—can help us achieve our aims, reduce conflict, and improve communication.

FEATURED ARTICLE

Eight Tips for Maintaining Friendships

Ancient philosophers and scientists agree: strong social ties are a KEY to happiness. You need close, long-term relationships; you need to be able to confide in others; you need to belong; you need to get and give support.

FEATURED TOOL

Know Yourself Better: Building Connections Journal

Whether your aim is to make new friends or strengthen existing relationships, this journal will help you to understand yourself and others better, and find new ways to connect.

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Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material. Find the most recent newsletter here.

WHAT'S NEW

Discover the latest articles and podcast episodes.

CURATED COLLECTIONS

Explore Gretchen Rubin’s work on these popular topics.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

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Helpful tips, tools, and strategies for building (and breaking) habits.

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Understand yourself and others with Gretchen Rubin’s personality framework.

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WHAT WE ARE READING

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ABOUT GRETCHEN

Gretchen in the garden against brick wall

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.