Portrait of Gretchen in the library

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.


Research shows that by February, many people have abandoned their New Year’s resolutions. If you’ve slowed down or stopped, consider using February 28th as “Determination Day” and recommit to your aims.


The Habits for Happiness Quiz

To help you answer the question “What’s the best new habit to help me become happier?”, I’ve designed this “Habits for Happiness” quiz. In just eight questions, it will help you identify the new habit that will provide the biggest boost to your happiness.


Slowing Down on Your Resolutions? Use Determination Day to Re-Evaluate

February can be a time to re-evaluate, to do the hard work of asking ourselves, “If something isn’t working, why not?” These five strategies can help you reframe Discouragement Day as Determination Day and find new ways to keep up your resolutions.


Better Than Before

In my New York Times bestselling book about habits, I identify 21 habit-change strategies that will help every reader to create the habits that will transform their lives. When we shape our habits to suit ourselves, we can find success—even if we’ve failed before.


394: Fifth Anniversary of “The Four Tendencies!” We Discuss This Personality Framework, & Insights

The Four Tendencies personality framework can help you understand how you respond to inner and outer expectations, and find strategies to help you harness your Tendency to stick to your habits and achieve your aims.


Try new tools in the Happier™ app

This revolutionary app offers a variety of powerful habit-tracking tools to help you build the habits that make you happier. Experiment with new tools and strategies, deepen your self-knowledge, and get inspired.

Life in Five Senses book cover

Life in Five Senses is available now!

Order a print copy of my new book, or get the audio book.

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Gretchen Rubins “Five Things Making Me Happy” newsletter is one of today’s most popular newsletters. You’ll get a weekly round-up of what’s making Gretchen happy, as well as practical tips, research, and resources about how we can make our lives happier, healthier, more productive, and more creative.

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Discover the latest articles and podcast episodes.


Explore Gretchen Rubin’s work on these popular topics.

Life in five senses cover painting

Tap in to the power of your five senses as a path to a happier, more mindful life.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

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Helpful tips, tools, and strategies for building (and breaking) habits.

Four Tendencies colored folders

Understand yourself and others with Gretchen Rubin’s personality framework.

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Gretchen in the garden against brick wall

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.