We can accept ourselves and also expect more from ourselves.
In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.
New in the Happiness Project Collection
Introducing new journals, card decks, calendars, and more in the Happiness Project Shop. Available now, just in time for holiday gift-giving and planning your 2025 aims.
FEATURED
“One day, now will be a long time ago.” —Gretchen Rubin
NEW COURSE
We all have habits we want to break or build.
With so much advice out there, it’s easy to feel overwhelmed. What’s the best, most efficient way to change a habit? The truth is, there’s no one-size-fits-all solution.
Imagine a solution that works for you. This course promises to support you in working on 1-3 specific habits throughout the year so that by the end of 2025, you have successfully built these positive changes into your life.
FEATURED QUIZ
The Gift-Giving Quiz
Struggling to find the perfect gift or need some ideas for your own wishlist? When you learn your or your recipient’s gift-appreciation profile– Easy-to-Please, Tried-and-True, Enthusiast, or Connoisseur–you’ll be able to make a great choice.
FEATURED ARTICLE
Want to Spend Your Time, Energy, and Money More Wisely?
When it comes to happiness, often we know what would make us happier, we just don’t do it. It’s not an identification problem, it’s an execution problem. If we want to make our lives happier, healthier, more productive, and more creative, it’s crucial to spend our time, energy, and money wisely.
FEATURED BOOK
Life in Five Senses
Our five senses offer us an immediate, sustainable way to cheer up, calm down, and engage the world around us—as well as a way to glimpse the soul and touch the transcendent. The New York Times bestseller is now available on paperback in addition to hardcover and audiobook.
FEATURED PODCAST EPISODE
More Happier: Deck the Halls! A “Clear the Decks” Episode of Quick Tasks to Get Us Ready for the Holidays
Because listeners asked for another “Clear the Decks” episode—where we suggest a list of manageable, one-minute-ish tasks to do while listening—this episode features a “Deck the Halls” list of quick tasks. Follow along, and by the end of the episode, we’ll all have accomplished a lot.
FEATURED TOOL
Reflect on your year with the Happier™ App
Take a moment to reflect on your aims for 2024 and celebrate your progress. Plus, find inspiration to make the most of the holiday season and plan a happier 2025.
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CURATED COLLECTIONS
Explore Gretchen Rubin’s work on these popular topics.
Tap in to the power of your five senses as a path to a happier, more mindful life.
Unexpected insights and concrete suggestions about how to create a happier life.
Helpful tips, tools, and strategies for building (and breaking) habits.
Understand yourself and others with Gretchen Rubin’s personality framework.
ABOUT GRETCHEN
About Gretchen
Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.